We know that SEO is one of the best methods to increase site traffic, but before you get that, you have to know how to measure the success of the SEO strategies you are using. Without those measurements, you won’t be able to tell whether your efforts are working or not. When you can measure your success, you can improve it, as you can see where it’s going wrong. SEO measuring is going to help you to measure whether your data is what you need it to be or not.
To be able to achieve your online goals, you need to have the right metrics and you need to understand those metrics. Achieving success in your SEO matters, and in this article by AAM Consultants we’ve got 10 of the best tools to measure SEO performance and results below.
Rankings
You need to remember that your keyword rankings are the most important performance indicator that you have to your SEO strategy being correct. 92% of your traffic from Google goes to the websites on the very first page. If you want to up your ranking on search engine results pages, you’re going to need to ensure that you have the right keywords to do it. If you do the right keyword research, you’re going to be able to drive more traffic to your website and you can, from here, learn how your website is performing in the search engine results pages. Users will be more attracted to the websites on the front page, so make sure that you work on your rankings to see if your SEO performance is the best it can be.
Traffic
What are your traffic numbers like? Another one of the tools to help you to measure and improve your SEO is the search engine traffic numbers that you get. After your website has reached the top of the search engine results pages, you can then take a look at how much traffic it drives to the website. If you don’t get enough traffic to the website, your first page ranking will be a waste! Not only do you want to ensure that you have enough traffic, you want it to be the right traffic. The quality of the traffic that you draw to your website matters and your bounce rates should be monitored to ensure that people are getting the most from your site in the first place.
Conversions
The biggest goal for your SEO is in your conversions. These are based on your business goals and your conversions can be directed toward your goals. For example; if you want your SEO campaign to primarily focus on your ability to create leads, then you can concentrate on contacts and appointments, communication and other calls with customers. You can work on conversions from other organic traffic sources, and the higher the conversion rate, the higher the rate of traffic you get for the website.
Acquisition
If you take a look at your acquisition reports, you can see the conversion and behaviors of your users in one place. This is a report that’ll tell you how the visitors are coming to your site, what their behavior is like and the rate of conversion for each. This will help you to see how your visitors arrive and you can make good decisions about where you can concentrate your SEO activity.
Consumer Behavior
If you understand the way that your consumers think, you can better understand the success of SEO performing tools. When you analyze the behavior of your visitors, you can work out which pages get the most clicks to your website and optimize these areas.
Domain Authority
To be able to monitor the performance of your SEO, you can use domain authority to compare your website to that of your competition. This will depend on your site pages and any link profiles.
Engagement
You can measure your SEO performance when you can see the way users engage with your website. You can’t convert every single visitor that comes to your site, but you can engage a visitor for a longer time. People who purchased from your site can then get given higher importance than those who bounce off.
Analytics Programs
There are plenty of programs out there that can help you to measure the success of the SEO campaign. Google and Bing offer specific analytics programs with other SEO consulting firms, and these can help you to track both the on and off-page SEO activity for your business. You can get the details that you need from your browser and it can help you to improve the site as well as test the changes you make and their ability to bring more traffic. From Google Analytics to Bing Webmaster tools and more, you can analyse user behavior and information and ensure that people get the best from your site while you get the SEO stats that you need.
Search Queries
When your users enter search queries and those allow them to click through to your website, you can measure the words people are using to find your business. It’s a great way to learn your impression data, click through rates and more. Search queries can be divided, too, into different pages of your website so that you can better identify the terms that take people to each area of the website. You can use webmaster tools to do this and it’s one of the best ways to figure out your target audience and the keywords they can use.
Backlinks
The more backlinks you have for your website, the more visitors you have. Quality links will ensure that you bring in the higher rankings to your search engine results pages and make better referral visits. You can also analyze the backlinks to see the number of unique domains that are linked to your website. The higher the count, the more popular your website. You can also find out how many backlinks are created for your website.
When you understand how to use all of these tools, you can do better with your SEO performance and results.
