WHAT ARE MARKETING FUNNELS AND HOW DO THEY WORK?

What exactly is a Marketing Funnel?

A marketing funnel is a sequence of systematic steps taken to convert prospective buyers into confirmed buyers. It abets the prospective buyers through the various stages involved in the marketing procedures of business from creating awareness to ultimately influencing them to make a purchase.

This expedition of the potential buyer to a confirmed buyer goes through a Marketing funnel. And you start by attracting several audiences at large which later narrows down through various marketing funnel stages to the ones who are actually making a purchase.

So if you want to enhance your business sales process and want to make it run smoothly and proficiently having a marketing funnel is a necessity.

And read along for a complete analysis of how a marketing funnel works and how to create one successfully.

Stages Involved In The Marketing Funnel

The stages involved in a marketing funnel is often need based and customer specific. But To attend your client’s needs competently a clear understanding of all the stages involved is essential.

STAGE 1- PERCEIVE

Clearly if your audience is unable to identify that they have a need that requires to be fulfilled, they are certainly not going to make a purchase. And these needs can be anything from easily resolved issues or concerns with distinct solutions.

Your customers’ only intention at this very step is to look out for information regarding their need or a solution to their problem they wish to resolve.

And your main goal as a business owner is to reach out to these potential customers and make them aware of your business. And you can originate this awareness by sharing frequent informational content in the form of blog posts on your websites and social media handles. Including high volume searched keywords in your content is a compulsion to be discoverable by your potential clients.

STAGE 2- CREATE INTEREST 

 By this stage, your potential client is already interested in the content posted by you but wants to additionally take an informed judgement for which they begin to explore more about your business, and its services, its products, and the solution provided to its customers.

By now your customer is wanting to initiate a conversation by sharing their contact details in exchange for the gated content provided by your company.

This is an excellent opportunity to generate lead and share content that adds value and is actionable. Particularly in this stage you can conveniently exhibit your forte and build trust amongst your potential clients that you can serve as a one stop solution hub with your existing expertise. With the help of reusable lead magnets creating interest amongst these potential clients becomes and its very convenient.

STAGE 3- CONSIDERATION

By the time your potential client reaches this stage they have already developed into a competent lead which means a client has shown interest in your offerings, and has engaged with your content produced in some manner and is now all set to become a customer.

So Customer typically in this phase compare your offering with your competitors they have chosen the best solution for their problems.

So for this, you need to essentially build trust amongst your prospective clients and build valuable relationships with them. This can be achieved by sending them targeted content in order to position as an outstanding choice like releasing case studies and newsletters, free trials, and upcoming offers, etc. simply to assist them and their consideration Marketing Funnel stage.