Ever since humankind has been taken over by the pandemic, the way we used to conduct our lives, communicate, and almost everything has taken a 180-degree turn. Thanks to the advanced technology that we have, hosting events, meetings, and most importantly, staying connected with our near and dear ones in times of adversities got a lot easier. In earlier times, when staying connected through conferencing revolved around telephonic calls, video conferencing, especially 2-way video conferencing changed the entire scenario.
Now that the world has shifted virtually completely, video conferencing has emerged as the beacon of light. In times of unprecedented, video conferencing surfaced as a tool to keep the employees connected.
Let us dive straight into a guide that we have curated to make you understand everything necessary about the video or 2-Way Video Conferencing.
What is 2-way Video Conferencing?
Video conferencing is the online meetings that take place over virtual conferencing platforms. Since these times don’t allow people to gather and communicate physically, these virtual conferences help them stay connected. They allow people to interact with each other on a single platform, no matter what location they are.
Virtual conferences have been used widely by organizations and businesses across the globe to stay connected with their employees, in times of pandemics. With online conferences, the organizations stay on the same page and conduct their regular meetings.
One requirement to conduct virtual conferences is an efficient and effective virtual conference solution. A virtual conference with features like screen sharing and other audience engagement tools promotes 2-way communication and makes things seamless.
There are a few people who can argue that virtual conferences are not as efficient as their physical counterparts, it is exactly when 2-way video conferencing comes into the picture.
Ideas to Make Your Virtual Conference Effective
If you want to host a 2-way video conference, here are a few ideas that you can incorporate.
Select a Suitable Platform:
No compromises when it comes to the Live Event Streaming Company. It wouldn’t be wrong to say that the entire success of the virtual conference depends on the name you choose. The reason behind this is very simple, it would be the venue of your conference, you would want to make sure that the attendees leave with a positive impression of your brand. We have seen a lot of organizers selecting any random event solution just to save a few bucks. However, we would like to tell you that saving a few bucks might cause you the entire success of your brand.
To make things easier for you, we have come up with a few ‘must-have’ features in your virtual conference platform:
- Personalization
- Multi-device and Multi-browser accessibility
- Networking Tools
- Audience Engagement Features
- User-Friendly Interface
Make Your Content Engaging:
Talking about the next method of making your virtual conference an event to remember, you should make your content as compelling as you can. While some might believe that virtual events are not as engaging as their in-person equivalents, it is not exactly the truth. With an expert Live Event Streaming Company and well-planned strategy, you can make your online conference experience as memorable as your in-person experience. A few things that you should bear in mind are:
Keep your content as short and crisp as you can. There is a very popular phenomenon associated with online events, ‘Zoom Fatigue’. Attending long online meetings might leave people exhausted and tired, which goes by the name ‘Zoom Fatigue’. People find it challenging to continue with these stretched meetings, and they end up leaving them midway. Hence, to avoid this in your event, you should focus on keeping your virtual conference crisp. Avoid adding irrelevant information, and only deliver what is necessary for the attendees.
Make use of tools like screen share, add video elements, and quotes to enhance the knowledge sharing. It is proven people find such elements easier to remember.
Keep your sessions short, and schedule breaks in between so that the attendees can recharge themselves up.
Add Liveliness to Your Conference:
To give your conference a closer-to-real feel, add liveliness to it. You can do the same by introducing funny and interesting segments in your virtual conference. Conduct icebreaker activities, refreshing activities, schedule virtual breakout sessions, and other factors. A little fun never hurts anybody; hence, even if it is a formal meeting, you can schedule a Zumba session, meditation, or a small dance party in between the sessions. It won’t only allow your attendees to let themselves loosen up but also enable them to connect with other attendees and make long-lasting bonds. Since virtual meetings don’t require pre-planning, many organizers might perceive them as simple and easy tasks to complete. Indeed they are, but not as smooth as you think. One needs proper planning and efforts to make them as lively as a physical conference.
Invite Keynote Speakers and Celebrities:
Another significant way of making your 2-way video conferencing an engaging one is by having well-known speakers and faces aboard. The reason is, people get star-struck when they think of any celebrity, and when it comes to interacting, we don’t think there would be anyone who would want to miss out on any chance to meet them. What adds the cherry on the cake is doing the same without needing to go anywhere. Hence, having a celebrity on your platform will not only make your attendees’ experience memorable but also boost up your audience engagement rates.
Encourage Networking:
The reason most people attend events is the opportunity to meet new people and expand their network. Make the most of this fact, and leverage networking opportunities and tools on your virtual conference platform. Use a virtual exhibition platform that comes with several audience networking tools.
Virtual conferences or 2-way conferences are one of the most popular formats of virtual events. Given the ease of hosting and the advantages, they come with, it won’t be wrong in saying that they will stay here for a long time; even after things go back to normal. We hope the guide that we have compiled for you enables you to host unforgettable virtual conferences.
