If you come up with a good idea, try to immediately start implementing it and bring it to the minimum draft within the first 24 hours. Then the next day you can continue to work with this material (so as not to start from scratch).
Even if the idea came at 12 o’clock in the morning, do not go to bed with the thought: “Oh, tomorrow I will wake up and start doing something” – this does not work. Tomorrow will be a new day, new tasks, new problems that will need to be solved, and the fuse will not be like yesterday, and the idea will not seem so interesting.
If necessary, do not sleep this night, but start to shape your idea into something physical – notes, notes, sketches, prototypes. Perhaps this very night will then change your whole life. Or maybe your loved ones and your future customers who will then use your product. This one night is worth it, get some sleep in the afternoon or the next evening. All in all, don’t oversleep your great idea.
How to turn your idea into a working product
There are probably many different ways, but I will share with you mine, which I use myself (for 13 years in the marketing business, my team and I have “packaged” more than 200 turnkey projects and launched online sales for them). So, here it is, step by step instructions:
Product idea
You need to decide on a topic in which you can benefit your client, where you have the experience and competence of an expert (after all, this is what you will be paid for). It’s better to go to the topic where you can become the best, create a better product, where you will burn with it, otherwise you will be overtaken by those who burn.
You must understand (at least approximately at the initial stage) how you will make money here, what prospects you have here if any. An idea is priceless, it costs nothing and at the same time, it is worth everything if you were able to correctly “pack” it, present it and translate it into a great product.
Competitor analysis
Before taking action, it is better to look at examples of those who have already created something similar in this or a related area. Google, search, analyze competitors. Since we operate from a marketer’s perspective, you need to understand the market you want to enter.
the name of the project
It’s like your name: when a person is born, he is given a name. It is better to choose a name that will somehow associate with your product or topic among your future customers.
It is better if you find a name in a couple of minutes or a couple of hours, well, as a last resort, a couple of days, you shouldn’t think about it for weeks – they came up with it, registered a domain on the Internet and move on. Domain costs will be $ 10-15
We design the idea into a landing page
At this stage, the most important thing is to go to the website (landing) constructor and create the first few blocks, roughly formulate the main meanings. I sincerely recommend using the Tilda website builder – in it, you can create your landing page in a convenient visual builder, even if you are a complete beginner.
Even if it is not very presentable (if you are not an expert in this), it’s okay. The main thing is to take the first step – to start designing and transforming your idea into a product. You do not need to program or hire a designer, Tilda allows you to do it all conveniently and independently. The cost at this point is zero, Tilda has a free plan.
Adding Your Customer Value Title
He answers the client’s question “What will I get from this product/company?” At this point, you should try to frame your great offer in a single headline phrase. It should be a clear phrase in simple language – what you do and what your client will get from it. That’s all.
Don’t be too smart about looking for “unique uniqueness”, all the main uniqueness is your product. If it is not profitable and not interesting to your potential customers, no matter what you write, it will not come in. At this stage, it is important not only to formulate but also to visually arrange your commercial proposal as it will roughly look in the finished landing page – this will give you the energy to bring the idea to the end. The basic principle is to broadcast your proposal from the perspective of the value that your client will receive, not from the position that you are offering / your benefits.
Reinforcing subtitle
In one phrase, formulate a second reinforcing message that complements the first one in the headline. It can also be a call to action that motivates the visitor to take the targeted action (call you / leave a request / click the registration button).
Offer a free non-stress step
Offer your potential customers a benefit upfront – something free before they pay you – this could be free expert advice or a free trial of your product. Let your customer “see” what you have and understand if they need your product.
We formulate meanings and turn them into a selling text
To formulate a competent and profitable commercial proposal for your client, you need to study how your competitors formulate their meanings, the value of the product (service). To do this, study their sites, watch expert videos on YouTube for your keyword, read expert articles and catch “profitable phrases” from this content.
Do not copy directly, but reformulate and reinforce what you find in your own words. When formulating the meanings, we use the most important rule of selling copywriting – “four you, one we”. This means that we are speaking from the standpoint of the benefits that the client will receive, and not from the standpoint of how great we are and what advantages we have.
All good thoughts, phrases we write down in notes
MacBook and iPhone have a very handy Notes app. If you have a different platform, find the best note-taking app – so that you can write down your idea, phrase, or a whole piece of text at any time, add a screenshot there if necessary.
All subsequent actions can already be started the next day, the most important thing we have already done – we have begun to form our idea into a product. Then, little by little, when new reinforcing ideas come to mind, improve your proposal.
Use the kaizen principle – the method of small steps. Its essence is that you improve your product as much as possible, but consistently. If you make one improvement to your product every day, you will have 365 improvements by the end of the year. The main thing is to know where you are going and walk at the pace that is currently available to you. “If you cannot fly – walk, you cannot walk – crawl, you cannot crawl – at least lie in the direction of your target” – I heard this phrase a long time ago and since then it has always been with me. And also “He who seeks will find” and “He who goes will come”.
