Conversions in email marketing are at the center of your attention. Or at least it should be so because through this process you can make the most of one of the most effective tools of online promotion: the intimacy of the message received in your inbox.
Social media marketing is important, no one doubts, and the same can be said of SEO.Search Engine Optimization (search engine optimization): the set of strategies and practices to position websites or web pages in the organic results of the engines …and blogging: they are decisive tools at the service of the inbound marketing process.
But through a good DEM or a well-designed newsletter, you can achieve great sales results. The solution? Here’s how to effectively increase conversions in email marketing.
The Topic of The Post
- 1 Send emails to the right target
- 2 Create an effective email subject
- 3 Evaluate stock images well
- 4 In addition to photos, there are videos
- 5 Effective Call to Action in Emails
- 6 Evaluate your funnel strategy
- 7 Conversions in email marketing
Send emails to target. Target refers to a group of potential customers to whom a company wants to sell its products or services. The Target is consequently also … quite right
The starting point for increasing conversions of your email marketing campaign: who are you sending your messages to? This aspect is crucial because you can use the best copy and optimize the message in any way possible. Are you emailing the wrong people?
You just risk wasting time. He takes care of the work of lead generation lead generation is the process of attracting and converting potential customers into leads, then obtaining contact information. In digital marketing, we use a … to create a database. A database is an organized collection of structured data to make it easily accessible, manageable, and updatable. Put simply, it can be said, a database is…able to reflect your target. For example, when you create a lead magnet, make sure that it meets the needs: it is useless to propose a basic guide for doing SEO if you try to sell an advanced course in emails. In other words, everything must be aligned: target, funnel. The Funnel (also known as a sales funnel or marketing funnel) is the process by which companies guide customers in purchasing products. The…, message.
Create an effective email subject
This is a rule to follow to get good results with your email marketing strategy: study the best solution to write an effective field. Or:
- Short and straightforward.
- Spam proof.
- Persuasive.
I don’t deny it: writing an effective text string to introduce the reader and anticipate the content of the message means putting your advanced skills as a web copywriter into play.
Improve conversions with customizations.
suggests. But the best way to optimize this field beyond avoiding words that could be traced back to spam?
To check the open rate from the email marketing program you are using. In this way, you can understand what affects the audience and which are the most accepted formulas by the audience.
Evaluate stock images well
Sure, you can use visuals to grab the attention of the audience that receives your email, but always take great care of the material you use. Often the problem does not only concern the image quality but also (and above all) the distance from reality.
Stock images, for example, are of great caliber but can become a double-edged sword because they do not reflect reality. In other words, they are fake, trivial, unrealistic. Thereby this would be one area that you should be extra careful and where you can use interactive images that are realistic and those that goes well with your message.
In addition to the photos, there are videos
Don’t forget that you can use multimedia content in your emails. Like, for example, videos. These elements can make a difference as it happens on the landing page. Landing Page (translation: landing page) means a page specially created to convert site visitors into leads (contacts) or customers, often after having…
Because in a short time and without effort on the part of users you can communicate a large amount of information. This does not mean adding videos at any cost: you must always evaluate the usefulness of the need for a summary clip in an above-the-fold or near a CTA.Acronym for Call to action (translation: call to action). Instruction for the public aimed at provoking an immediate response. A verb is usually used in CTAs … button.
Call to action. A Call to action (translation: call to action) or CTA is an instruction to the public aimed at provoking an immediate response. In this, an imperative verb like … is usually used. effective in emails
Do you want to create emails that can get good conversions? When you register a good open rate (percentage of the public that opens the message after receiving it) you have to evaluate the parameter that compares the opening with the visits to the site. The click-through rate can be significantly influenced by the quality of the call to action button. Better to use clickable elements.
That is to say that it reflects the dimensions and qualities of an element with which the public can interact. Above all, carefully evaluate the color and the spaces: it is better to use inviting shades that do not refer to dangerous or forbidden conditions (such as red), leaving white spaces around the element to click: if you confuse it with text and other images you risk hiding the CTA.
All this without forgetting the importance of copy: to have an effective call to action, and increase conversions in email marketing, you need to focus on an enticing text.
And it must always push the insurance noon user towards the click. Perhaps by leveraging scarcity, social proof, and the urgency of having to act to avoid the loss of specific opportunities.
Evaluate your funnel strategy
For example, you can increase conversions already from the welcome email. We often imagine the path that leads the user to purchase or book via email as a complex process, based on the work of lead nurturing. Lead nurturing is the automated process of sending personalized and relevant content to leads, prospects, and customers at each stage of the process of …very articulate. Here are the concrete cases to evaluate:
- Top of funnel content.
- Middle of funnel content.
- Bottom of funnel content.
The combinations are not always these. Sometimes it is enough to send a DEM to get good results. What determines this passage? The study of sales and public needs. If you are operating in the sector of B2B.B2B (Business-to-Business) is an adjective used to describe companies that sell to other companies. For example, Studio Samo is primarily a B2B company, because it sells …, for example, there are dynamics to be evaluated.
It may be plausible to hypothesize a more articulated sales funnel, in which the user is reached by in-depth content. In B2C (business to customer), however, it is worthwhile to focus on direct conversions that can come from a simple welcome email.
Conversions in email marketing
In your opinion, are there other elements to be evaluated to obtain good results in this sector? How to turn DEM and newsletters into something really useful for your business?
Leave your opinion in the comments, help me complete this guide to optimize the conversions of a message that arrived in the inbox of potential customers.
