As an FBA Amazon seller, your boundaries aren’t limited to the marketplace only. You are free to explore other options to ramp up your revenues. Blogging is one of the strategies implemented for that.

Making blogs is becoming the future of online business. Blogging, when done effectively, is a great way to generate organic traffic on what you are selling. And as of today, WordPress is the biggest blogging platform. 

Do you know that WordPress holds a huge portion of the internet today? It sustains 34% of the entirety of the internet, and 616 new WordPress blogs are made every single day. Furthermore, it breeds seller authority into your Amazon store, giving you an edge against your competitors?

Just starter info: you need two things when customizing your WordPress blog. These two things are a theme and a page builder. These two can be differentiated by what they both do:

• WordPress theme – this will dictate how your blog will look. This is made up of graphics, codes, and style sheets. 
• Page builder – this complements a WordPress theme as it allows one to drag and drop functionalities in the website.

Among all of the WordPress themes in the market, Astra has proven to be the leading theme. It has over 1 million downloads and almost 5,000 5-star reviews. These are the reasons why you should consider giving Astra a try:

• Fast and lightweight. The frontend code is less than 50 kB, allowing site visitors with low internet speeds a faster loading speed.
• Flexible to be customized using various page builders such as Elementor, Beaver, Divi, etc.
• SEO-optimized means your WordPress site will appear in search results better.
• Backed and regularly maintained by Brainstorm Force, an established software development company.
• Has features compatible with your needs, may they be for a personal blog, business website, or eCommerce platform.

Astra has both free and paid versions. For the paid versions, you have three options: Pro, Essential Bundle, and Growth Bundle. When making your first blog, getting the Pro version should be enough to provide you with all the features that you will need.

This blog will learn how to jumpstart customizing your WordPress website using Astra theme and a WordPress featured plugin.

Installing and activating Astra and Starter Templates

• To install Astra, go to your WordPress Dashboard, click Appearance, then Themes, finally choose Add New. 
• Type in Astra in the search bar, click Install. 
• Go to Plugins and type Starter Templates. 
• When you see Starter Templates – Elementor, Beaver Builder, Gutenberg & Brizy Templates by Brainstorm Force, click Install Now. Make sure you activate both the theme and the plugin.
• Go to Appearance, and there should be Astra sites option there. Click it and choose your page builder.

Astra theme has many designs that you can choose from – from simple and minimalistic to quirky and jam-packed. Some designs and templates require you to have the Pro plan. Avail of the paid plans if you want to use those.

• You will see starter templates after you choose your page builder. You have the option to Preview, Import Complete Site, or Import “Home” Template.
• After you’ve done this, voila! You have chosen and made your pre-made WordPress website.

Customizing your blog’s appearance and settings

Now is the time to incorporate your ideas into your WordPress website. Thanks to Astra’s Customizer feature, you may easily edit your web pages. To do that, go to Appearance and click Customize. 

• Add a post.
• Change colors and backgrounds.
• Set your typography preferences. This includes font and font sizes.

On the other hand, the page builder allows you to customize your web pages using a drag-and-drop method. Depending on which page builder you’ve chosen, you should be able to have options to optimize your website according to its purpose. 

• Add text on web pages with typography and backlinking options.
• Put graphics wherever you want them on your website.
• Other advanced functionalities that you want to have.

Creating your blog content

Now that you have already laid out the foundations of your WordPress site,  you then have to optimize content that will make it rank high on search engines. The content that you would like to publish should be helpful, informative, and overall entertaining for your visitors.

While there are many forms of content that you can delve into, knowing your audience is still a vital step in choosing which content you should produce. 68.52% of bloggers said that blogs add credibility to their website, so blog content is a must-have if you want to be a trustworthy voice in your market. If you have an audience for DIY, publishing how-to blogs will tend to drive your traffic in the long run. 

Never forget to use SEO practices to have a higher chance of organic traffic and search rankings. First, you have to research relevant keywords that your audience searches for in top search engines. 

Promoting your blog and attracting visitors

Your blog is up and running with a reliable web hosting service, and you have Astra with an aesthetic and eye-candy appearance. You have blog content that clicks with your audience. You have to do now to hand your blog on a silver platter to your audience. 

While there are many ways to promote your blog, and there is no foolproof way to market your content, you can maximize the resources you have in hand. Social media apps are an effective avenue for you to reach your audience by sharing. Facebook, Twitter, Pinterest, Snapchat, Reddit, and Tiktok are just some of the platforms you can look into. 

Conclusion

Whether you are a seller that offers Amazon Seller Services, a professional, or a blogger, WordPress is a vital tool for being ahead of your league. And yes, blogging need not be hard. You have a lot of resources that you can use, such as Astra.

Astra theme is one of the most cost-effective themes that will make your life easier when making your WordPress blog for the first time. So please go ahead and follow these easy steps to jumpstart your new direction in online marketing!