If you are into the software development business, a freelancer or a software development professional, you will always look for new projects to succeed in your industry. Therefore, to successfully win the bid for any project, you must write a project brief that stands out from the rest. And it is the most critical part of a software development project. Therefore, before you have the project, it is your first goal in the process.
Here, we will discuss a few tips to help you write a brief that will impress your potential clients and get your next project:
Essential Information That You Should Add to the Brief
The following elements should always find a place in your brief:
- Project description you are proposing
- Technical requirements of your proposal
- Project budget
- Detailed project timeline
- Mode for communication and project updates
- A portfolio carrying the successful and relevant projects you have completed (good if you can add references)
- A short description of team members (if applicable), their expertise, experience and backgrounds
However, to persuade a potential client, you will have to write a compelling brief that will include more than the basics to present yourself as the best option available in the industry.
Here are few points to help you draft a winning brief:
1) Research, Understand the Requirement
Before you jump into anything, studying the project is essential. Dig deep into the client’s business, mission, vision, operations, requirements and expectations. It is vital to understand what is there in the mind of the client. You should thoroughly study the company’s website and whatever material you have access to, online and offline. Also, look for media presence, if the organisation made any. Look for its social media channels, including a LinkedIn profile. If they are on social media, find out the groups they belong to on each channel.
This will help you understand the company well and also write a convincing brief for your potential client. Moreover, it will also create an impression that you have efficiently worked to know the organisation as closely as possible.
2) Check Your Written Communication Skills
Writing is a critical skill that is usually underestimated. Accept it, developers or people more into technical stuff are rarely known for their writing communication skills. However, potential clients take this ability seriously and expect developers and project managers to possess these skills. Fact is, once you get the project, you will need to communicate with them regularly at various stages, and most of it will be in writing. Even if you make decisions over a phone call, following the conversation with a written confirmation is essential to avoid future conflicts.
Initially, written communications create an important first impression about you. And if, by any chance, if the client is finicky about this ability, you will lose the bid even before you are allowed to present your technical skills. Therefore, if you doubt your writing communication abilities, hire a professional from the writing service industry. They can convert your information into an exceptional piece of presentation in writing.
3) Talk in the Language that Client Understands
Your client might not be tech-savvy. They may only have a basic idea of what they want in their application but may not be aware of the technology and development processes. Therefore, when you make the presentation or demonstrate your brief to your client, make sure you do not make it sound technical. This can confuse your client and may even lead to the rejection of your proposal. Preferably, concentrate on similar projects you have already delivered successfully and how your development has proved valuable to previous clients.
4) Consider Designing a Template
You can consider designing a template based on your customised survey about the company’s requirements. Usually, potential clients find this type of presentation more interactive and lucid. You can put all the thoughts of the clients on a generic template. This is an impressive addition to your brief, as it will tell the client you care about their business.
5) Do Not Hesitate to Follow-Up
This is an essential element in the process of presenting a brief. The software development business is highly competitive. There is no scarcity of developers and development companies to submit briefs and proposals for the same project. Ensure you do not look desperate for the project and at the same time do a follow up without appearing annoying. Write an email with offers to answer any additional queries the client may have. The conversation should be polite and sincere so that you remain in the client’s memory.
Final Words
It is not certain that you will win all your bids, but make sure you give your 100% whenever you propose the software development project. It will increase your chances of success. In addition, all the tips will provide you with the competitive edge you need to get more business.
