Bounce rate is one of the great traffic analysis tools used in Internet marketing. It gives the number of visitors to a website and leaves without taking any action such as clicking the link, filling in the form and navigating the same website. The bounce rate depends on three essential reasons. Let’s take a look at them!
- Reduce visitors’ bounce rates and prevent them from visiting other websites – This technique will definitely increase your conversion rate.
- Bounce rate plays an important role in determining the Google ranking factor – The study shows that the bounce rate is closely related to the Google ranking of the first page.
- A high mount rate also considers website content linking and interaction with its user. This indicates whether the website is user friendly or not.
What is the average bounce rate?
One report saw 41% –51% as standard bounce rate. The bounce rate depends on the industry and the type of traffic coming to that particular site. Various studies have listed the fact that different sizes have different types of traffic, causing bounce rates to vary.
You may have noticed that e-commerce websites have bounce rates between 22–41%, where it crosses the scale of 90% in blogs, so it is advisable to compare their bounce rate to sites in the same category. Do it however, display advertising and social media websites improve organic traffic towards your website.
Why do people jump in?
The above is a standard question that will float in your mind after reading about the subject. Therefore it is important to reduce the bounce rate as the page is not able to meet the expectations. This may be possible due to the poor design of your website. Other important factors may be irrelevant content. Because if a user is unable to find relevant content from a page or website, then you cannot satisfy the user’s search. This will automatically increase the bounce rate and take the user to another page to properly check their content.
How to improve bounce rate?
YouTube video fusion with content
According to the Research of Digital Marketing Agency Chicago, people spend more than double their time on any page due to related videos. It has been commonly observed that embedded videos reduce bounce rate and improve the time spent by viewers on any given page. And a huge difference is seen between pages with videos and pages with no videos. But it should be noted that videos should be sensible and content related.
Make a donkey unicorn
Before taking any step towards correcting the trend of increase in bounce rate, you need to analyze the situation, that is, to find donkeys and unicorns. Under the “Landing Page” option, analysis can be done with the help of Google Analytics. Then press the “compare” button. Now compare pages and try to remove unnecessary elements from the page. Unrealistic users are again a problem, and solve it, we can use heatmaps to get real users and get closer to accurate analysis.
Improve the key to landing pages using heatmaps
Heatmaps are another great option to increase conversion rates because they are a great way to communicate with the user. Several heatmaps are available and perform more or less the same. So, you can choose any. You must also remove elements that are not of much use and distract users from the main content.
Add internal links to your pages
You can give your users a direction by providing an internal link. If these internal links lead to your site, they add to the conversion rate. Also, you can use links that lead to other sites but open it in a new tab, so provide valuable data, and users don’t bounce back.
Create an attractive design for your webpage and content
Beauty is a feast for the eye of the beholder, and if you can provide your visitors with a proper mix of good content and entertaining design, don’t look back. No one likes visiting a site or blog with unorganized data and ugly design. A pro tip is to invest in a good design to improve your conversion rate as stated by search engine optimization experts.
Use the jump link to add a table of contents
According to psychology, if a visitor does not find what he is looking for, he will retreat. So, if you write in a log form and try to provide them with every minute details, you should use a table of contents so that they can access the piece of information they want to read and stay on the site Feel worthy of
Link to related posts and articles
You can provide your users with something to do at the end of the site, rather than not knowing what to read next. In this way, you will connect with your visitors, learn about their interests and provide them with material to read further. You can also try to include PowerPoint presentations for a better understanding of users.
Use exit-intent popup
Popups annoy people who like anything and can pave the way for you to collapse. So, should we stop using popups? No, the only thing you have to change is the type of popup and the change in the popup intended to exit, which appears when the visitor is leaving and as he or she is already leaving, so there’s no chance of losing anything. Thus, you are only going to benefit from it. So, if 50% were going and 10% were also diverting, then you have a lower bounce rate and additional data to use.
Update regular content
You can go with regular updates to specific content to increase the conversion rate. Visitors reading content need up-to-date and point-to-point data, which can provide quality information in the least amount of time. If you follow the topic and provide relevant data, not everyone who signs in will oppose the action on the site, reducing the bounce rate.
You can also try to improve the loading speed of your webpage by including JavaScript code. These are simple and quick hacks to get rid of the problem of increasing bounce rates. We hope that this will help you to get a better ranking of your website.
