The elements of user experience have rolled into SEO. User experience or UX holds key importance in SEO strategies. Better the user experience, the better the website’s ranking on SERPs. That’s why SEO services and SEO agencies focus on improving user experience by hiring the best web designers and developers.
The improvement of UX design directly improves the SEO rankings, increasing business credibility and audience retention capability.
Before diving deeper into how UX affects SEO, first take a look at a brief explanation of User Experience.
What Is User Experience?
User experience is the process that involves the creation of web pages, including all factors like design, functionality, branding, relevancy, and usability. As the name implies, it’s all about delivering the best experience to users when they visit a website by helping them easily find what they are looking for. It includes easy navigation, responsiveness, simple design & layout, interactive content, and the right functionalities.
Why Is User Experience Important?
- Fosters customer satisfaction and loyalty
- Boosts the number of new users
- Increase conversions
- Retains customers and ensures repurchases
- Brings a better return on investment
- More Revenue
Many businesses are hiring the best SEO services to get their site optimized to deliver the best user experience. A reliable SEO agency will do everything necessary to boost your site’s UX to further improve its ranking on search engines.
Effects Of User Experience (UX) On SEO
Bounce Rate
Bounce rate refers to the number of users that exit your website after viewing one page because they find it unattractive or useless. A high bounce rate is a negative factor in ranking your site on SERPs.
Other possible reasons for a high bounce rate can be poor web design, irrelevant and poorly formatted content, confusing UX design, slow loading speed, etc.
The bounce rate is directly related to the relevancy of a website, search engines like Google, Yahoo, and Bing take it into their search algorithms. Therefore, it is imperative to take the necessary steps to make your website relevant in your niche to reduce bounce rate and improve ranking.
Dwell Time
Dwell time refers to the time a user spends on a website. Search engines take dwell time into account to determine how engaging a site is. Having a high dwell time indicates how interesting and relevant the content on your website is to your target audience and vice-versa.
To ensure a high dwell time, businesses can take help from the best SEO services or better focus on creating relevant, unique, and engaging content, which will have a positive impact on your website’s ranking.
Loading Speed
Loading time is the time a web page takes to load on a browser fully. If a website takes more than 3 seconds to load, the users will move on to the next results on SERPs. The competition in the market is fierce, and your customers are less likely to wait for your site to load and move to the competitor without thinking twice. This will also boost your bounce rate, negatively impacting your website’s ranking.
Therefore, it’s necessary to take help from the best SEO company and optimize the entire website for loading speed to not let its ranking plummet.
Mobile Responsiveness
Research from Statista says that over 90 percent of the global internet population use a mobile device to go online, making mobile responsiveness a crucial aspect of effective UX. If your website is not mobile responsive, you’re missing out on numerous opportunities that can help your business grow and thrive. Considering the importance of mobile responsiveness, search engines have added it to their ranking algorithms, making it imperative for businesses to invest in making their website fit every screen size.
A User-Friendly URL Structure
Implementing a user-friendly URL is important as it constructs an integral part of an impactful user experience strategy. It helps users to understand the overall hierarchy of a website and understand what a web page is all about. It provides insights about the page and highlights the content.
For example https://blueastral.com/web-app-experience/#webdesignux
Care to guess what this website is about? It’s clear that it is related to app experience and web design.
This URL structure is an excellent example of an effective URL structure that clears both web users and search engines about the page’s contents. Such URLs help search engines easily index the web pages and help rank them better.
Simpler Navigation
A site with simpler navigation engages customers for longer by easily providing them the information or taking them straight to the pages of products and services they are searching for. This leads to a lesser bounce rate and more conversions, resulting in better ranking and revenue.
Wrapping Up
The points mentioned above are the effects of User Experience on your website’s SEO. Therefore, it’s high time to hire the best SEO agency that will help you improve your UX to showcase your website as a relevant one in the eyes of Google and other search engines, improve ranking, and bring more traffic to your virtual doorstep.
We hope that the article has helped you understand the importance of UX in SEO. If you have any questions or doubts, do let us know in the comments section below.
